Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…
Read Full ArticleA year from now you may wish you had started today. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic. Thank you.
Read Full ArticleDigital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…
Read Full ArticleMake a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…
Read Full ArticleWhat does leverage mean and what does that look like in business? If you’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That’s when it’s time to think about leverage. But what does leverage mean and…
Read Full ArticleAre your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…
Read Full ArticleAll the papers and list and to do’s! How many times each day do you spend writing yourself notes on pieces of paper and post-it notes, to remind yourself about a task you must do? This action would be ideal if only you did not continue to miss doing the things you made a note…
Read Full ArticleFace it – if you aren’t organized in your own business how can you service your customers? We all know someone in our lives, whether professionally or personally, that is a little “extra”. For example, their desk is neat and everything has a place. Their notes are color coordinated and filed by date. They might…
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