Online Marketing

Pay Per Click Advertising for Beginners: Lexington KY

PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Defining Pay Per Click Ads Pay Per Click digital marketing, commonly known as PPC, refers to a digital ad model where a ppc agency will pay a predetermined fee (their ad spend) whenever a user clicks on their online advertisement. These ads can be seen across various online…

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RGB and CMYK Color Mode:
What’s the Difference?

Colors play a crucial role in our visual world, influencing how we perceive and understand information. In the realms of digital design and print media, two primary color modes take the lead; RGB and CMYK. Although both modes serve the purpose of representing colors, they have distinct applications, underlying principles and outcomes. We will dive…

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How Important is Good Copywriting?

How Important is Good Copywriting? In today’s fast paced digital era, where we are constantly bombarded with information from various sources, the importance of great copywriting skills cannot be overstated. Whether you’re crafting an enticing product description, writing a captivating social media post or creating an email marketing campaign, a proficient professional copywriter plays a…

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Is Blogging Still Relevant In 2023?

Blogging has long been considered an important tool for businesses looking to establish themselves as thought leaders in their respective industries, and that trend is unlikely to change in 2023. A well-maintained blog can help a business establish credibility with its target audience, attract new customers and increase its visibility in search engine results. One…

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4 SEO Trends to Watch for in 2020

As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…

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6 Simple Steps to Use Social Media to Promote Your Events

One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…

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Why Does Behavioral Segmentation of Email Lists Matter?

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…

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Map Your Customers Journey To Increase Future Sales.

Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…

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10 Easy Local Marketing Ideas.

Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…

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National Give Something Away Day – July 15, 2019

Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…

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