Marketing

How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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What Is Digital Asset Management and Why Do You Need It?

Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…

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Made In The USA!

BT Web Group proudly serves small business that focus on making products in the United States of America. Call for a free consultation to see how we can help your business grown within the United States. To all the small businesses in the United States of American, we celebrate you! Contact BT Web Group for…

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National Logistics Day – June 28, 2019

National Logistics Day is observed annually on June 28th. Today we acknowledge the importance that the logistics industry plays in our national and global economies. Here are some fun facts regarding the logistics industry Looking to grow your logistical business? BT Web Group is here to help small business compete in the big business world.…

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Five Rules for Lead Capture on Your Website.

Five Rules for Lead Capture on Your Website. Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their…

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Giving Your Business Card To Strangers Isn’t Enough.

Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…

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Eight Things to Consider When Deciding What Digital Programs You Should Use for Your Business.

We live in a digital world. Having access to the right apps and programs is crucial when it comes to managing the different operations of a business. From more complex things like shopping carts to the simple to-do list, having the right tool makes all the difference. When searching for the perfect tool, there are…

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Why You Should Include Retargeting As Part of Your Marketing Plan.

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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5 Unique Ways Your Business Can Benefit from Local Marketing.

5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…

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