In today’s changing business environment, companies see numerous challenges to maintain their competitiveness and relevance. Among these challenges, the fast paced advances in technology and the dynamic nature of marketing make it more complex for businesses to navigate successfully. This is where the important role of marketing consultants comes into play. What is a Marketing…
Read Full ArticleMap you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…
Read Full ArticleFirst Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…
Read Full ArticleDigital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…
Read Full ArticleOur Think About It Thursday topic for this week is: “Are handshakes important?” According to Forbes, there are several steps to absolutely nailing your handshake:1. Hold your right hand out2. Make sure your shake is firm3. Make eye contact4. ALWAYS SMILE BT Web Group provides small business consulting where we talk about the simplest of…
Read Full ArticleThe stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
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